When we first started meeting I had swapped the fashion industry (beaches, supermodels, glamorous parties) to become a full time parent (diapers, tantrums, birthday parties) and I was frustrated about the limited options available when looking for healthy kids’ food products, especially given that my kids were both extremely picky eaters.
I searched high and low for products that my kids would find fun, interesting, eye-catching - something that would actually make them look forward to mealtimes. Something FUN - but there was just nothing out there. I was amazed. I would discuss this with Ben and Pegi until one evening Pegi emailed me to say she’d had an idea: Why not present food to kids by color rather than flavor. And then encourage them to interact with it. To actually DRAW with it. It was an idea that became Food Paint.