On day one, when Pegi presented me with the idea for Food Paint, we made quick work of determining what the flavors, colors and packaging would be. Literally, it all came tumbling out of our heads in about 30 minutes: Red strawberry, ‘blue’ blueberry, small ‘paint’ tubes for small hands…

The conversation then flowed straight into “How can we give back?” and that answer came in short order too: No Kid Hungry. It was obvious. As they say on their website: “There is no possible excuse for children to go hungry in this country. Yet it happens - every day, in every community…

We have plenty of food in the United States. And we have child nutrition programs that work. The problem is that not enough kids are able to access them. That’s a problem we know how to solve.”

Donations to No Kid Hungry go to help feed hungry kids in the USA and we’re proud to donate a portion of profits to such a hugely important cause.